In Mensa Brands’ investment strategy



In the three years since its creation, the valuation of the American startup Thrasio has exceeded 3 billion dollars. It acquires third-party sellers on Amazon and promises to achieve economies of scale.

Mimicking the successful business model, Mensa Brands, which was incorporated in April 2021, has invested in digitally driven brands operating in the fashion, beauty and home segments, among other categories. He has already acquired 10 brands and has the next 10 brand partnerships online.

Talk to Your story At TechSparks 2021 in a fireside chat on “Building a Brand House and Enabling D2C Brands to Go Global,” founder Ananth Narayanan said the startup targets brands that are profitable, achieving between 7 Rupee crore and Rupee 70 crore in annual turnover.

“We want to see how hungry a founder is. If someone has managed to grow their brand while being bootstrap, then that’s another tick for us because it’s very difficult to do, ”he said.

The former CEO of MedLife and Myntra also said Mensa aims to be a house of brands instead of being a single brand by investing in technology.

To verify Your storyfull coverage of TechSparks 2021 here.

Click here to download Your story Tech50 report.

The interview

When the pandemic first struck, it created a complex variety of problems for logistics and mobility companies. The nationwide lockdown has made tracing and tracking important for fleet and warehousing operations.

Executives at Shadowfax, Porter, Shipsy, Zoomcar and Bounce reveal how startups overcame operational challenges and quickly worked on evolving their offerings to meet new customer needs over the past 18 months.

Editor’s Pick: The Turn

PolicyBazaar was started by Yashish Dahiya, Alok Bansal, and Avaneesh Nirjar in 2008 after Yashish had a bad experience with an insurance broker.

Today, has grown into the largest online platform for insurance, loan products, and other financial products. PB Fintech, the parent company of PolicyBazaar and Paisabazaar, launched its IPO this week. Read more.

Start-up spotlight

Disrupt the media industry

As they looked to start in 2018, Srividhya Srinivasan, Baskar Subramanian, and Srinivasan KA saw an opportunity to revolutionize global content delivery and monetize the media industry.

They started Amagi to provide targeted TV advertising solutions and aimed to launch cloud-based broadcast and advertising technology solutions. The business has grown 100 percent over the past two years and is profitable. Read more.

News update

Before you go, stay inspired with …

“We’re trying to build brands for the next 50 years, which is very different from how brands have been built over the past 50 years.”

– Ananth Narayanan, Founder, Mensa Brands

Now get the daily capsule delivered to your inbox. Subscribe to our newsletter today!

Source link

Leave A Reply

Your email address will not be published.